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Red Rock Secured Reviews

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Ryan Paulson (CFA)

3/10 (Expert Score)
Product is rated as #38 in category Precious Metals
Red Rock Secured is a highly experience bullion dealer. However, they are currently facing legal proceedings which makes it difficult for us to recommend them.
Reputation and Experience
Fees and Costs
Customer Service
Selection of Offered Metals
Storage and Security
Buyback Policy
Educational Resources
Accreditations and Licensing
Ease of Transaction
  • Educational Focus and Customer Service: Red Rock Secured is well-regarded for its strong commitment to customer education and support. The company's representatives are noted for being helpful and knowledgeable, which facilitates a smooth transaction process for clients
  • Fee Structure: Red Rock Secured offers attractive fee arrangements, with many clients qualifying for no fee services for life depending on their account setup and investment amount. This can include waiving fees for account setup, maintenance, and even custodian fees under certain conditions
  • Security and Insurance: Investments are secured with reputable storage options and insured, providing an added layer of safety for your precious metals investments​
  • Pricing Transparency: There is a lack of clear pricing information available online, requiring potential clients to contact the company directly to obtain detailed pricing, which might deter those who prefer readily available information
  • Regulatory and Legal Concerns: There have been past concerns regarding the company's marketplace conduct which impacted their rating with the Better Business Bureau. However, they maintain high ratings with other customer review and business ethics platforms​
  • High Minimum Investment for IRAs: The minimum investment for opening a gold IRA is relatively high at $25,000, which could be a barrier for smaller investors​

Red Rock Secured is a well-known financial services firm located in El Segundo, California. Founded in 2009, Red Rock Secured has emerged as a prominent player in the industry, providing a wide array of investment choices including gold, silver, platinum, and palladium bullion.

Under the leadership of CEO Sean Kelly, a highly experienced veteran, Red Rock Secured places a strong emphasis on protecting individuals’ retirement savings by offering self-directed IRAs. These IRAs provide tax-advantaged opportunities for investing in a wide range of assets, such as precious metals.

Despite the company’s positive reviews and dedicated team, Red Rock Secured has faced legal scrutiny, as lawsuits have raised concerns about its practices.

About Red Rock Secured:

Red Rock Secured is a financial services firm in the United States that specializes in precious metals investment and retirement accounts. The company was established in 2009 and has emerged as a prominent player in the precious metals industry.

Their headquarters are situated in El Segundo, California. The company provides a variety of investment options. These options encompass a wide range of precious metals, such as gold, silver, platinum, and palladium bullion, along with coins and bars from renowned mints across the globe.

This company stands out for its dedication to assisting individuals in safeguarding their retirement savings with self-directed individual retirement accounts (IRAs). These accounts offer individuals the opportunity to invest in a diverse array of assets. These options encompass precious metals and offer tax advantages for retirement savings.

Who are the People Behind Red Rock Secured?

Sean Kelly, the current CEO, founded Red Rock Secured. Kelly boasts an impressive 20-year track record in the financial industry, specializing in precious metals investment and retirement planning. He is highly regarded in the industry and has been showcased in numerous media platforms. These sources include Fox Business, CNBC, and Forbes.

In addition to Kelly, Red Rock Secured boasts a team of highly skilled experts who excel in different departments.

This encompasses sales, customer service, and operations. The company collaborates with a range of industry experts and third-party service providers to ensure that its clients receive top-notch investment and retirement planning services.

The company is guided by a team of experts who are committed to delivering outstanding service and assisting clients in reaching their financial objectives through the utilization of precious metals investment and retirement accounts.

What Red Rock Secured Lawsuit

The Securities and Exchange Commission, represented by Stephen Kam, has filed a civil enforcement lawsuit against Red Rock Secured, LLC, Sean Kelly, Anthony Spencer, and Jeffrey Ward on May 15, 2023. The lawsuit aims to seek injunctive relief and civil penalties, as it alleges that there were misrepresentations of material facts that led to the misleading of investors.

The case was filed in the Central District of California of the United States District Court.

As per the complaint, these individuals allegedly convinced numerous retirement account investors to sell their current securities, transfer the funds into self-directed individual retirement accounts (SDIRAs) facilitated by Red Rock, and then invest the proceeds in gold or silver coins.

The SEC claimed that false and misleading statements were made, specifically about the markups on coin prices, the supposed value of ‘premium’ coins, and the stock market’s performance.

The SEC also claimed that the defendants falsely assured investors that they could safeguard their assets from stock-market risks by converting them into gold and silver, specifically coins sold by Red Rock. These coins were deceptively marketed as tangible assets that would always hold value and typically appreciate.

As per the SEC, it has been reported that Red Rock employees, including their top sales executives Spencer and Ward, often recommended potential clients to sell securities and invest in metal. They claimed that Red Rock charged a small premium above the cost for ‘common bullion’ assets.

What are the Steps to Open a Red Rock Secured IRA?

Investing in a Red Rock Secured IRA is a seamless and uncomplicated process. These are the fundamental steps to begin:

  • Open an Account with Red Rock: You can start this process by submitting an online application or reaching out to the company directly. As part of the account opening process, you will be required to provide personal information and make a selection regarding the type of IRA you wish to open.
  • Ensure Sufficient Funds: After successfully opening your account, it is essential to ensure that you have sufficient funds available. Red Rock Secured offers multiple funding options, such as cash, rollovers from other retirement accounts, and transfers from existing IRAs.
  • Choose Your Investments: Once your account is funded, you can begin investing in precious metals. This includes precious metals such as gold, silver, platinum, and palladium. Red Rock provides a variety of investment opportunities. This includes a wide range of bullion, coins, and bars sourced from different mints across the globe.
  • Manage Your Portfolio: After making your investments, you have the option to manage your account online or by reaching out to the company directly. Also, you have the option to closely track your investments, thoroughly analyze account statements, and make adjustments to your portfolio whenever necessary.

Overall, the company offers tailored assistance and a range of resources to assist you in making well-informed investment choices.

What are the Available Red Rock Secured Products?

Red Rock Secured is dedicated to offering its clients the opportunity to invest in precious metals for their future financial security. The company provides a restricted range of IRA-eligible precious metals, including gold, silver, platinum, and palladium.

They offer a variety of products:

  • The American Gold Eagle is a widely sought-after gold bullion coin manufactured by the United States Mint. It is widely acknowledged and embraced in the precious metals industry.
  • The American Silver Eagle is a silver bullion coin produced by the United States Mint. It is widely acknowledged and embraced in the industry.
  • The American Platinum Eagle is a platinum bullion coin produced by the United States Mint. It showcases a distinct design annually and is a favored option among platinum investors.
  • The American Palladium Eagle is a palladium bullion coin produced by the United States Mint. Introduced in 2017, this coin is the latest addition to the American Eagle bullion coin program.
  • The American Gold Buffalo is a 24-karat gold bullion coin produced by the United States Mint. This gold coin is the first and only one produced by the mint that is made of .9999 fine gold.
  • Junk silver refers to US coins that contain 90% silver and have no numismatic value. Investing in silver bullion can be a cost-effective option with these coins.

Red Rock Secured also provides a wide selection of investment options for each of these products, offering bars and coins in different sizes and denominations. In addition, the company offers tailored assistance and a range of resources to assist clients in making well-informed investment choices.

What are the Red Rock Secured Fees and Charges?

Pricing information is not readily available on the Red Rock Secured website.

To maximize the return on your investment, it would be wise to carefully evaluate prices and services offered by various dealers. By adopting this approach, you can be confident that you are getting the best possible prices and services in the market. Interested individuals must contact the company directly to obtain a personalized quote.

Red Rock Secured Reviews and Complaints on Other Platforms:

The Better Business Bureau (BBB):

Red Rock Secured, LLC has received an impressive A+ rating on the Better Business Bureau website. With an average of 4.75 stars out of 5 based on 93 customer reviews, they have certainly earned the trust and satisfaction of their clients. There are a variety of reviews, some positive and some negative. They have been in the industry for 13 years. In the past 3 years, a total of 9 complaints have been resolved. This business is also accredited by the Better Business Bureau.


Red Rock Secured has received an impressive rating of 4.8 stars out of 5 on the Trustpilot website, based on customer reviews. There are 166 customer reviews on the website, and the majority of them are positive. Customers have expressed their high appreciation for the company’s exceptional customer service, professionalism, and expertise.


Consumer Affairs rates the company highly, with a 4.9-star rating out of 5 based on 137 customer reviews. Additionally, most of the reviews are positive, with customers praising the company’s exceptional customer service, expertise, and timely delivery.

Business Consumer Alliance (BCA):

Red Rock Secured continues to receive top ratings on BCA, with a perfect 5 out of 5 stars based on 145 customer reviews. In addition, the majority of the reviews are favorable. The company’s services received high praise from all the customers. Therefore, they possess a AAA rating on the BCA website.


TrustLink shows that the company has a rating of only 1.2 stars out of 5 stars, based on 80 customer reviews and complaints. The majority of the reviews are unfavorable, with customers expressing dissatisfaction with the company’s customer service. In addition, there have been complaints regarding their limited knowledge and delays in shipping.

Red Rock Secured Review Conclusion

Red Rock Secured is a reputable company that provides services and products for investing in precious metals. The company has been operating since 2009 and is headquartered in El Segundo, California. It boasts an impressive A+ rating from the Better Business Bureau (BBB) and has garnered glowing reviews from numerous customers on various online business rating websites.

However, SEC’s lawsuit against the company makes it difficult for me to recommend them to anyone. It might be a cause of concern for many investors.

Specification: Red Rock Secured Reviews



BBB Rating


Business Consumer Alliance



Kingdom Trust

Gold Bullion

American Gold Eagle, Australian Perth Mint Gold Bars, Canadian Gold Maple Leaf, Chinese Gold Panda, Credit Suisse Gold Bars, Engelhard Gold Bars, Gold American Buffalo, Gold Australian Kangaroo, Gold Austrian Philharmonic, Gold British Britannia, Gold Mexican Libertad, Gold Somalian Elephant, Gold South African Krugerrand, Johnson Matthey Gold Bars, Royal Canadian Mint, Scottsdale Mint, Valcambi Suisse Gold Bars



Silver Bullion

90% Silver ” Junk” Dimes, American Silver Eagles, Australian Silver Kangaroos, Austrian Silver Philharmonics, British Silver Britannias, Canadian Silver Maple Leafs, Chinese Silver Pandas, Engelhard Mint Silver Ingot Bars, Johnson Matthey Vintage 100-Oz. Silver Bar, Mason Mint Bullion Bars, Mexican Silver Libertads, Morgan Silver Dollars, PAMP Suisse Mint Silver Bars, Royal Canadian Silver Bars, Somalian Silver Elephants, Sunshine Minting Silver Bars, The Trident Silver Bar

Storage Fees


Trustpilot Rating

Less than 3


400 Continental Blvd. 200 Suite, El Segundo, CA 90245

Minimum Investment



Sean Kelly

Photos: Red Rock Secured Reviews

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How A Gold IRA Rollover Works:

Day 1
Choosing a Gold IRA Provider

You select a specialized IRA provider who handles precious metal investments. This gold IRA provider will manage the account and ensure compliance with IRS regulations.

Day 2-3
Opening a New Gold IRA Account

Once you've chosen your custodian, you'll need to open a new gold IRA account. The custodian will provide you with the necessary paperwork to set up the account.

Day 4-10
Funding the Account

You decide on the source of funds for the rollover, typically from an existing IRA, 401(k), or other qualified retirement plan. You initiate a rollover or transfer of funds to your new gold IRA.

Direct Rollover: If it's from another IRA, the funds are transferred directly between trustees, so you don't touch the money.
Indirect Rollover: If it's from a 401(k), you might receive a check that you then deposit into your gold IRA. You have 60 days to complete this to avoid taxes and penalties.

Day 11-15
Purchasing Gold

Once the funds are in your gold IRA, you can start purchasing gold. Your custodian will guide you on the types of gold (like bullion or coins) that are IRS-approved for IRA investment.

Day 16
Storing the Gold

The purchased gold is stored in an IRS-approved depository. You cannot store the gold personally; it must be kept in a secure location that meets IRS standards.

Ongoing Management

You continue to manage your account, potentially adjusting your investments or making new contributions. Your custodian provides regular statements and ensures compliance with IRS rules.

At Retirement Age
Withdrawal at Retirement

Once you reach the age of 59½, you can start withdrawing from your gold IRA without penalty, according to IRS rules.

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