Invest In Precious Metals With Transparency & Trust

Hard Assets Alliance Reviews

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6.6/10 (Expert Score)
Product is rated as #33 in category Precious Metals
Hard Assets Alliance (HAA) is a platform that offers investors the opportunity to buy, sell, and store precious metals like gold, silver, platinum, and palladium. It aims to provide a secure and efficient way to invest in physical precious metals.
Reputation and Experience
Fees and Costs
Customer Service
Selection of Offered Metals
Storage and Security
Buyback Policy
Educational Resources
Accreditations and Licensing
Ease of Transaction
  • Diverse Selection of Precious Metals: HAA offers a wide range of precious metals, including gold, silver, platinum, and palladium, in various forms such as coins and bars. This diversity allows investors to choose investments that best suit their portfolio needs.
  • Storage Options: HAA provides secure storage options for the precious metals you purchase. These storage facilities are located in various parts of the world, offering geographical diversification for your assets. This can be a significant advantage for investors concerned about the safety of their investments.
  • Liquidity: The platform is designed to offer high liquidity, allowing investors to buy and sell precious metals easily. This is crucial for investors who may need to liquidate their assets quickly.
  • Transparency and Competitive Pricing: HAA is known for its transparent pricing model. The prices for buying and selling precious metals are competitive, which can be beneficial for investors looking to maximize their investments.
  • Educational Resources: For new investors, HAA provides educational resources that help them understand the market for precious metals and make informed decisions.
  • Fees: While HAA offers competitive pricing, investors should be aware of the fees associated with transactions and storage. These fees can vary and might impact the overall return on investment. It's important for investors to understand all the fees involved before making transactions.
  • Limited to Precious Metals: For investors looking for a more diversified investment platform, HAA might not be the best fit as it specializes only in precious metals. This limitation could be a drawback for those looking to invest in other asset classes like stocks or bonds.

What is Hard Assets Alliance?

Hard Assets Alliance was established in 2012 as a precious metals brokerage firm. Based in Manhattan, the company runs an online marketplace where customers can purchase and sell a wide range of precious metal products. These products consist of silver, platinum, gold, and palladium items.

Hard Assets Alliance offers a noteworthy service in the form of its Precious Metals IRA. They help customers set up Precious Metals Individual Retirement Accounts (IRAs).

This enables individuals to hold precious metals in their retirement accounts, offering diversification and potentially serving as a safeguard against inflation and market fluctuations. Hard Assets Alliance provides a complimentary investment guide titled “Why Portfolios Perform Better Than Gold” to help clients understand the benefits of investing in precious metals.

Hard Assets Alliance provides investors with the opportunity to buy precious metals directly from their platform, offering a wide range of products in various forms such as bars and coins. The platform also enables the storage of these metals in secure vaults located around the world. Investors have the freedom to select the vault location that aligns perfectly with their requirements.

People Behind Hard Assets Alliance:

The website does not provide any details about its management team. The company does not publicly disclose detailed information about its founders, executives, or key team members on its website or other available sources.

There are instances where companies in the financial industry, such as brokerage firms, may opt to prioritize the confidentiality of their employees’ personal information. This decision is often made with the company’s and employees’ best interests in mind. In addition, people connected to the company may have different preferences when it comes to their public visibility.

If you have a specific interest in learning more about the individuals associated with Hard Assets Alliance, it would be best to contact the company directly.

How to Open a Gold IRA with Hard Assets Alliance?

  • Find the IRA that best fits your requirements. There are a couple of popular options available: Traditional IRA and Roth IRA. Traditional IRAs offer potential tax advantages on contributions, while Roth IRAs provide tax benefits on qualified withdrawals.
  • Visit their website to open an IRA account. They will expertly navigate you through the process and furnish you with all the essential paperwork and detailed instructions. Personal information may be required.
  • After setting up your IRA account, it’s time to finance it. You have the option to contribute funds directly to your Hard Assets Alliance IRA. This can be done by making a cash deposit or transferring funds from an existing retirement account, such as a 401(k) or another IRA.
  • Collaborate with them to choose the precious metals products you want to add to your IRA. They will offer various choices and expert advice tailored to your investment goals. Make sure that the chosen precious metals meet the requirements to be included in an IRA.
  • After selecting the specific precious metals, proceed to place an order to acquire them for your IRA. Please adhere to the provided instructions for making the purchase. Which includes various payment options and any required documentation.

Hard Assets Alliance Products:

Hard Assets Alliance provides a wide range of precious metals in its inventory. These include coins and bars made of gold, silver, palladium, and platinum. Their catalog offers a variety of popular bullion items that are eligible for Individual Retirement Accounts (IRAs).

They offer a range of popular bullion coins that are eligible for IRA investments. Here are a few examples: the American Gold Buffalo, Gold Canadian Maple Leaf, Gold American Eagle, Silver Canadian Maple Leaf, Gold Austrian Philharmonic, Silver Austrian Philharmonic, and the Silver American Eagle. These coins are renowned for their exceptional purity and top-notch quality. They are well-suited for IRA investments.

In addition, Hard Assets Alliance offers a wide range of choices when it comes to bar weights. They provide various weight options for gold and silver to cater to a wide range of investment preferences. For instance, bars can be found in one-ounce increments. Platinum and palladium bars are also offered in one-ounce sizes.

With a diverse selection of precious metals products, such as coins and bars in various weights, Hard Assets Alliance strives to meet the unique preferences and investment objectives of its clients. Investors have the opportunity to select from a wide range of IRA-eligible bullion options. In addition, it enables them to tailor their portfolios to meet their individual needs.

Hard Assets Alliance Fees:

The Hard Assets Alliance website does not disclose details regarding its fees and charges.

If you’re interested in opening a gold IRA with them, be sure to ask them about their fee structure directly. This way, you can compare their charges with others and make a well-researched decision.

However, the company discloses their storage fee.  Clients who choose to utilize Hard Assets Alliance’s storage options are subject to a minimum fee of $5 per month per account. However, when clients enroll in Hard Assets Alliance’s automatic investing account, MetalStream, the minimum fee is waived.

At Hard Assets Alliance, clients have complete ownership of their precious metals. In addition, they can conveniently access their accounts online. Clients can choose to have their precious metals shipped from Hard Assets Alliance’s vault storage or sell them for cash at any time.

Hard Assets Alliance Reviews and Ratings on Other Platforms:

The Better Business Bureau (BBB):

According to the Better Business Bureau website, Hard Assets Alliance has received a B- rating and only one star out of 5-star ratings, based on just 2 customer reviews. The customers have expressed their dissatisfaction with the reviews. This business is not accredited by the Better Business Bureau.


According to customer reviews on the Trustpilot website, Hard Assets Alliance has received a rating of 4.3 stars out of 5. There are 61 customer reviews available on the website, and this company has been verified on the platform. Based on these ratings, they are in a very favorable condition.

Hard Assets Alliance Review: Conclusion

Hard Assets Alliance is a trustworthy company with an excellent track record. They have a long history in the industry and have positioned themselves as a firm that prioritizes customer satisfaction.

HAA can be a good choice for some investors.

Specification: Hard Assets Alliance Reviews

BBB Rating


Gold Bullion

American Gold Eagle, Canadian Gold Maple Leaf, Credit Suisse Gold Bars, Gold American Buffalo, Gold Austrian Philharmonic, Gold South African Krugerrand



Silver Bullion

American Silver Eagles, Australian Silver Kangaroos, Austrian Silver Philharmonics, Canadian Silver Maple Leafs, Morgan Silver Dollars

Storage Fees


Trustpilot Rating


Minimum Investment


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