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Gold Avenue Reviews

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Ryan Paulson (CFA)

8/10 (Expert Score)
Product is rated as #11 in category Precious Metals
Gold Avenue is a legitimate precious metals dealer with a strong product offering and unique features like free storage and commission-free resales that make it an attractive option for many investors. However, the absence of IRA services and the limited presence on some review platforms might be a concern for some potential customers. The high quality of service and secure storage options do make it a reliable choice for purchasing and storing precious metals.
Reputation and Experience
Fees and Costs
Customer Service
Selection of Offered Metals
Storage and Security
Buyback Policy
Educational Resources
Accreditations and Licensing
Ease of Transaction
  • Diverse Product Range: Gold Avenue offers a broad selection of gold, silver, platinum, and palladium products, including coins and bars from well-known mints such as the Canadian Maple Leaf and American Eagle series. This variety caters well to both investors and collectors​.
  • Free Storage Options: They provide free storage for precious metals up to 10kg, with additional storage available at competitive rates. This storage is in secure Swiss vaults, which are fully insured​.
  • No Commission on Resale: You can sell metals stored in your account back to Gold Avenue without any commission, enhancing liquidity and flexibility for investors​.
  • Limited Reviews on Some Platforms: While Gold Avenue has good ratings on Trustpilot, it lacks reviews on other major platforms like the BBB and TrustLink, which might concern some potential customers looking for broader feedback​.
  • Premium Pricing: Some reviews suggest that while the services and products are of high quality, the pricing can be on the higher side compared to some other dealers​.
  • IRA Services Not Offered: Currently, Gold Avenue does not provide services for IRA accounts, which might be a drawback for those looking to include precious metals in their retirement plans​.

What is Gold Avenue?

My initial thoughts of the company are mostly positive. What I enjoy best is that it caters to the demands of investors from all around the world rather than just the United States. Furthermore, the in-house storage solution is quite convenient for a simple yet secure self-directed precious metal IRA.

While I couldn’t uncover the exact year Gold Avenue began offering its services, I did understand that it had been in operation for almost 60 years. This alone is sufficient evidence of the company’s dependability in my opinion, as precious metal merchants must be good to survive this long in such a competitive field.

Aside from its age, Gold Avenue is astonishing for its sheer size. This precious metals trader employs over 700 people in more than 15 offices throughout the world. The most notable among these regions are:

  • New York
  • London
  • Geneva
  • Istanbul
  • Dubai
  • Sydney

As it is not required to ship internationally from a single jurisdiction, the corporation may keep its delivery rates to a minimum. This also gives a localized support structure for its customers in these regions, which I believe many international investors would welcome.

People Behind Gold Avenue:

Omar Liess (Founder)

Omar Liess, the visionary founder of Gold Avenue, has established himself as a prominent figure in the technology sector.

Driven by a passion for innovation and sustainable practices, Omar founded Gold Avenue to revolutionize the tech industry through eco-friendly solutions. Under his leadership, the company has pioneered the development of green technologies that reduce environmental impact while enhancing efficiency.

Omar’s commitment to sustainability is reflected in every aspect of Gold Avenue’s operations, from its production processes to its corporate culture. His forward-thinking approach has not only set new industry standards but also inspired other companies to prioritize ecological responsibility alongside technological advancements.

Gold Avenue Products:

Despite its gold-themed name, Gold Avenue sells bullion for the most popular precious metals, including gold, silver, platinum, palladium.

So, regardless of which one you wish to buy, Gold Avenue has you covered. I also discovered these metals in a variety of distinctive cast bars, minted bars, and coins, allowing you to select the one that best suits your needs.

Does Gold Avenue Deliver Internationally?

Gold Avenue is a truly international precious metals trader. Not only may you invest from practically any country, but the company’s website is available in four languages, allowing individuals who do not speak English to secure their investment in gold or silver.

Furthermore, Gold Avenue’s local offices in over 15 places worldwide make client service much more effective.

What is Gold Avenue’s Auto-Savings?

Auto-Savings is Gold Avenue’s recurring purchase model, and it’s one of the best examples of this concept. Here is what it offers:

Assume you’ve signed up for this service and selected a specific precious metal commodity, such as the 100-gram gold bar. Now, Gold Avenue will send you a 100g gold bar every month (or at any other time interval you specify) to help you establish a strong precious metal investment over time.

You can suspend or quit the service at any moment, so there is no commitment or disadvantage, and you can accumulate a fair quantity of gold or silver over time through automatic, hassle-free transactions.

Does Gold Avenue Offer Buybacks?

What’s the use of buying precious metal assets if you can’t sell them easily? This is why I think Gold Avenue’s resell program is really important.

This service allows you to sell your precious metal bullion to Gold Avenue at current market values and receive the proceeds in your bank. The company does not charge a commission on this deal, so you get the best return on your investment.

For me, the finest element of this application is that it is linked to Gold Avenue’s storage service. So you can sell the metals housed in their vaults whenever you want with no problems.

Gold Avenue Fees:

The first thing I look for when evaluating the cost structure of precious metal dealers is how transparent they are about charges such as shipping and commissions. Unsurprisingly, Gold Avenue shines in this area as well, providing a transparent cost structure directly on its website.

All I had to do was go to the pricing page, and they provided precise shipping fees for each country they ship to. This also included the percentage of delivery insurance along with the shipping cost, which is helpful.

According to my investigation, the company does not charge any additional commissions on top of the precious metal costs.

Gold Avenue sells precious metals at their most recent market values. You can even see live prices at the top of the website.

This makes Gold Avenue’s prices among the lowest I’ve observed, making it an excellent choice for investments of all sizes.

Furthermore, the live pricing methodology allows investors to wait for a downturn before making a purchase and profit from the subsequent rebound.

You can also pay for your order and associated costs via wire transfer or credit/debit card. However, it is crucial to remember that using a card will result in a 3% convenience fee for substantially faster payment processing, which I believe is worth it.

Does Gold Avenue Offer Storage Services?

If you are concerned about the risks of handling and storing precious metals yourself, which is normal, you can use Gold Avenue’s storage services.

This solution allows you to keep your metal assets and self-directed IRA in a safe and insured storage facility in Switzerland.

I conducted a bit more research on the cost of this storage service, and here’s what I discovered:

  • Precious metals worth less than $10,000 USD are free to store.
  • You will have to pay 8 USD monthly for metals of up to 100,000 USD in value.
  • Metal investments over $100,000 USD are charged 0.5% of their value annually.

I like this variable pricing strategy because it allows low-volume investors to keep secure without spending a lot of money on storage.

Gold Avenue Review: Conclusion

From what I’ve seen, Gold Avenue appears to be fairly reliable. The most compelling evidence of this, in my opinion, is its Trustpilot reviews. Out of the 2,000+ ratings, more than 80% are 5-star, demonstrating how wonderful Gold Avenue’s service is overall.

Specification: Gold Avenue Reviews

BBB Rating


Gold Bullion

American Gold Eagle, Canadian Gold Maple Leaf, Credit Suisse Gold Bars, Gold Austrian Philharmonic, Gold British Britannia, Gold Somalian Elephant, Gold South African Krugerrand



Silver Bullion

American Silver Eagles, Australian Silver Kangaroos, Austrian Silver Philharmonics, British Silver Britannias, Canadian Silver Maple Leafs, Johnson Matthey Vintage 100-Oz. Silver Bar

Trustpilot Rating


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