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Gold Alliance Reviews

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7/10 (Expert Score)
Product is rated as #20 in category Precious Metals
Gold Alliance is well-regarded for its customer focus, comprehensive educational resources, and transparent practices. It's a solid choice for those looking to invest in precious metals through an IRA or direct purchase, though the lack of online transaction capabilities could be a drawback for some investors. The company's strong ratings and customer feedback suggest it is a reliable and trustworthy option for precious metals investment.
Storage Fees
After Sales Service
Customer Satisfaction
Sales Experience
  • Customer Satisfaction: Gold Alliance has a strong reputation for customer service, with numerous high ratings and positive reviews on Trustlink and Trustpilot​.
  • Educational Resources: They provide extensive educational materials to help clients understand precious metals investing
  • Buyback Guarantee: Offers a buyback program which can simplify the process of liquidating investments
  • No Online Transactions: You cannot buy or set up accounts online; all transactions must be done over the phone
  • High Fees for IRAs: The fees associated with Gold Alliance IRAs are higher than those for traditional retirement accounts
  • Limited Online Information: Pricing details and some service specifics are not available on their website, requiring direct contact with representatives for information

What is Gold Alliance?

Gold Alliance is a precious metals dealer and gold IRA provider in Reno, Nevada. They have been in the sector since 2002, with over 20 years of expertise.

Their office is at 50 W Liberty St, Suite 420, Reno, NV 89501.

Gold Alliance provides its customers with a choice of IRA custodians, including Equity Trust, GoldStar Trust, and Preferred Trust.

Furthermore, the company offers a diverse product line, including IRA-eligible gold and silver, as well as non-IRA collectible coins.

Gold Alliance’s most popular items include the Gold American Eagle, Silver American Eagle, Platinum Canadian Maple Leaf, and Platinum British Britannia, among others.

The organization has been able to carve out a distinct niche for itself by focusing on 100% client satisfaction and openness.

Furthermore, its leadership team consists of highly experienced personnel with reliable qualifications.

In addition, the organization has an A+ rating with the Better Business Bureau, which is an admirable achievement.

People Behind Gold Alliance:

Joseph Sherman (CEO/Partner)

Joseph Sherman is the CEO of Gold Alliance. He is a member of both the National Ethics Association (NEA) and the Industry Council for Tangible Assets.

The Gold Alliance CEO holds a law degree with honors from the University of Tel Aviv.

He writes about economics and personal finance. Joseph Sherman has also written about the government’s fiscal policies.

Kevin Troy (Senior Portfolio Manager / Partner)

Kevin Troy is the Senior Portfolio Manager for this gold IRA company. He formerly worked at JP Morgan Chase before pursuing a career in real estate lending.

Kevin Troy became a partner in one of San Diego’s top mortgage brokerage firms.

He graduated with honors from San Diego State University’s marketing program. Furthermore, the Senior Portfolio Manager at Gold Alliance has over 15 years of experience assisting customers in creating well-constructed portfolios.

Fred Abadi (Senior Portfolio Manager and Partner)

Fred Abadi graduated from California State University, Northridge with a degree in business management.

He previously worked at Global VR, where he implemented customer service initiatives that raised revenue by 40%.

Like Kevin, Fred Abadi has more than 15 years of industry expertise. He focuses on providing exceptional service to consumers while also ensuring that they have a diverse portfolio.

How to Open a Gold IRA with Gold Alliance:

To begin investing with Gold Alliance, complete these steps:

  • First, contact the gold IRA business and inquire about starting an account with them. The representative will send you with an application that you must complete. After that, mail the application to them in the prepaid FedEx envelope they will supply you with.
  • When your account becomes operational, your Gold Alliance representative will ask you to fund your IRA. If you have an existing 401(k), the firm will offer to transfer your funds to your gold IRA account. This process takes around five business days.
  • Once your account has received the requisite cash, Gold Alliance will prompt you to select your chosen gold and precious metals investments. The expert will assist you in picking the appropriate solutions based on your financial requirements and goals. Once the purchase is complete, the IRA provider will store it in an IRA-approved facility.

Furthermore, the organization will provide you quarterly reports on the worth of your gold IRA holdings. Additionally, you can access your account details online at any time.

If you do not wish to store the precious metals at their chosen storage facility, you can request that they ship the merchandise to another facility or to your home. However, consult a financial advisor first.

Gold Alliance Products:

Gold Alliance offers a wide range of precious metal products to pick from. The IRA provider offers a variety of coins, including bullion, uncirculated, proof, and more.

You can find IRA-approved gold coins, silver coins, and bars here. Some of their most popular coins are the Silver American Eagle, Gold American Eagle, and Gold Australian Striped Marlin.

In addition to IRA-eligible items, Gold Alliance offers a large selection of collector and limited mintage coins.

Here is a full summary of Gold Alliance products:

Gold Products

One of the most popular products is the Gold 9/11 Never Forget ⅛ oz 2021 coin. The Royal Dutch Mint commissioned the first-ever ⅛ oz gold coin.

It’s a limited mintage coin showing a firefighter and his canine companion on the obverse.

The Gold Sceptre Guinea ¼ ounce coin is also available in limited mintage.

The East India Company Mint produces it, and it is the official legal tender of St. Helena.

The British government guarantees the coin’s quality. As a result, it commands a high level of respect for its purity.

However, if you’re looking for collector coins, you can find plenty of them here.

  • Gold American Eagle Proof 1 oz.
  • Gold Indian 0.5 ounce.
  • Gold Saint Gaudens Double Eagle, 1 ounce

Similarly, there are 15 IRA-eligible gold products available at Gold Alliance. This includes:

  • American Eagle Gold Coin
  • 9/11 Never Forget Memorial Gold Coin
  • Canadian Polar Bear Gold Coin
  • Australian Striped Marlin Gold Coin
  • Canadian White Falcon Gold Coin

Silver Products:

If you want to diversify your portfolio, adding silver products could be a good choice.

Gold Alliance provides 20 different silver products for you to invest in.

Some of the most popular goods include:

  • Silver Kennedy Half Dollar
  • Silver Walking Liberty Half Dollar
  • Silver Scepter Guinea 1.25 oz
  • IRA-Approved Gold Alliance Coins in Silver

Gold Alliance offers 12 options for IRA-eligible silver goods. Some of the coins available in this category include:

  • Spotted Eagle Ray Silver Coin
  • Canadian White Falcon Silver Coin
  • Helena Sovereign Silver Coins
  • Canadian Polar Bear and Cub Silver Coin
  • Gold Alliance Silver Coins

Aside from these coins, Gold Alliance also offers 10 oz and 100 oz silver bars for investment.

IRA-approved Platinum Coins:

Gold Alliance offers three options for IRA-approved platinum items.

These include the Platinum British Britannia coin, the Platinum Canadian Maple Leaf coin, and the Platinum bar weighing one ounce.

Gold Alliance Fees:

The Gold Alliance fees for opening an IRA account are $50. Their annual maintenance price varies based on the custodian you choose.

For example, GoldStar Trust Company charges a $75 minimum yearly maintenance cost, whereas Equity Trust Company charges $225.

For storage, the Gold Alliance charges $150 for segregated accounts and $100 for non-segregated accounts.

The average cost of investing with this precious metals broker is $180 per year.

This is much lower than the industry standard. Furthermore, keep in mind that precious metal values fluctuate daily, so your charges will vary.

Additionally, Gold Alliance claims to add a 33% markup to its product prices. This may deter some investors, but the lower yearly costs compensate for the difference.

Furthermore, this gold IRA provider does not impose any hidden costs or expenses. When it comes to charges, the company is completely transparent.

Who are the Custodial Partners of Gold Alliance?

Gold Alliance provides its clients with many custodians to choose from. The company prefers cooperation with the following IRA custodians:

  • Gold Star Trust Company
  • Preferred Trust Company
  • Equity Trust Company

Equity Trust Company is one of the leading IRA custodians. They have over 30 years of industry experience and cover all 50 states.

It now manages approximately $25 billion in assets. As a result, they are one of the most dependable IRA custodians for many investors.

Preferred Trust Company, on the other hand, is a relatively new IRA custodian that has expanded rapidly to become one of the top providers.

Their fees are all-inclusive.

GoldStar Trust Company is a comparable company that manages almost 38,000 self-directed IRAs.

The IRA custodian serves all 50 states and, like the other two, is one of the most popular IRA custodians.

Does Gold Alliance Offer Multiple Storage Options?

The primary repository for Gold Alliance is the Delaware repository in Wilmington, Delaware. This 72,000-square-foot building features Class 3 vaults and cutting-edge security systems.

The Delaware Depository provides its clients with a strong insurance policy from Lloyds of London, one of the world’s oldest insurance firms.

The insurance covers up to $1 billion, and the depository is IRA-approved. As a result, you will not have to worry about any technical issues with their storage.

In addition, Gold Alliance offers both segregated and non-segregated storage facilities.

Does Gold Alliance Offer Buyback?

Gold Alliance provides buyback services for a wide range of precious metal items. This applies to coins and bars from other bullion dealers as well.

Furthermore, the company states unequivocally that it will honor its buyback program. They will buy all of the precious metal products you purchased from them.

In contrast, for precious metals products sold by other bullion dealers, the corporation will inspect the product first. Then they’ll make an offer.

It is worth mentioning that their buyback program only accepts coins and bars.

Gold Alliance Reviews and Ratings on Other Platforms:

Better Business Bureau (BBB):

The Gold Alliance’s BBB page has an A+ rating. Furthermore, they have a 4.96 out of 5-star rating based on more than 170 customer reviews.

Having such a high BBB rating implies that the organization prioritizes the client experience over other factors.

Business Consumer Alliance (BCA):

Business-Consumer Alliance has 13 Gold Alliance reviews. All of them gave the Gold IRA company 5 stars.

As a result, the company has a top AAA rating on the platform.

Reviewers on this platform also compliment the company’s customer service.

Gold Alliance Review: Conclusion

Gold Alliance has been in the market for 20 years and has established a reputation for offering excellent customer service to its clients.

Furthermore, the extensive list of free resources provided on their website makes it simple for novice investors to learn about precious metals investing.

The company’s leadership is extremely experienced, and all clients have access to the senior portfolio management team.

Gold Alliance is a wonderful choice for inexperienced investors. Their emphasis on educating clients and offering excellent customer service makes them ideal for newcomers.

Additionally, their huge collection of collector gold and silver coins makes them ideal for casual investors.

Specification: Gold Alliance Reviews

BBB Rating


Business Consumer Alliance



Equity Trust, Gold Star Trust Company

Gold Bullion

American Gold Eagle, Australian Perth Mint Gold Bars, Canadian Gold Maple Leaf, Credit Suisse Gold Bars, Gold American Buffalo

Silver Bullion

American Silver Eagles, Austrian Silver Philharmonics, British Silver Britannias, Canadian Silver Maple Leafs

Storage Fees


Precious Metals Allowed

Gold, Silver, Platinum, Palladium

IRA Fees



50 W Liberty St, Suite 420, Reno, NV 89501

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