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American Hartford Gold Reviews

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Ryan Paulson (CFA)

8.1/10 (Expert Score)
Product is rated as #9 in category Precious Metals
American Hartford Gold is a well-regarded player in the precious metals market, known for its robust customer service, comprehensive offerings, and strong educational support. While the lack of online pricing transparency and the minimum investment requirement for Gold IRAs could be drawbacks for some, the overall positive customer feedback and the variety of services provided make it a solid choice for those interested in precious metals investment.
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Fees & Charges
Conservative Values
Transparency & Compliance
  • Strong Reputation and Customer Satisfaction: American Hartford Gold boasts high customer satisfaction ratings and numerous positive reviews across platforms like Trustpilot and Google. The company has a strong reputation for providing quality service and reliable investment options​.
  • Comprehensive Precious Metals Services: They offer a broad selection of gold, silver, platinum, and palladium products suitable for investment, including IRAs. Their services also include direct purchases of coins and bullies with a price match guarantee to ensure competitive pricing​​.
  • Educational Resources and Customer Support: American Hartford Gold provides extensive educational resources about precious metals investment and has a dedicated customer service team to assist with any inquiries, making it easier for new and experienced investors alike​.
  • Lack of Online Pricing Information: Prices for their precious metals are not listed online, requiring potential buyers to contact the company directly to get pricing information, which might complicate comparison shopping​.
  • Minimum Investment Requirement: Their Gold IRA comes with a minimum investment requirement of $10,000, which might be a barrier for those looking to invest smaller amounts​.

What is American Hartford Gold?

American Hartford Gold operates as a precious metals dealer in Los Angeles, California. Their address is 11900 W Olympic Blvd # 750, Los Angeles, CA 90064.

Since entering the market in 2015, AHG has experienced significant growth. The company has received over 500 reviews, all of which give it a perfect 5/5 rating on various consumer platforms.

AHG offers a wide range of IRA-approved products to cater to various needs and preferences.

In addition, the company offers the convenience of delivering your bullion products directly to your doorstep. The company offers a simple 3-step signup process that can be completed quickly.

Moreover, AHG has garnered support from numerous celebrities, such as Rick Harrison from Pawn Stars, the Hodge Twins, Liz Wheeler, Rob Carson, Bill O’Reily, and Megyn Kelly.

This precious metals dealer is dedicated to offering consumers personalized solutions tailored to their needs. In addition, their website offers a wide range of resources to assist novice investors in gaining a better understanding of investing in precious metals.

They offer a variety of charts to assist in monitoring gold and silver prices.

Several reviews of American Hartford Gold praise the company’s commitment to transparency and educating its clients. This review will provide you with a comprehensive analysis of this firm:

People behind American Hartford Gold:

American Hartford Gold is a family-owned business. Here is a list of the individuals who make up their executive leadership team:

Chief Executive Officer – Sanford Mann

Sanford Mann serves as the CEO and founder of American Hartford Gold. He graduated from Easter Connecticut State University with a Bachelor’s Degree in Economics. Additionally, Sanford Mann has had extensive experience in leadership positions within various New York firms before establishing this venture.

Sanford established this precious metals company in 2015. Since then, the company has achieved a remarkable feat by receiving numerous positive reviews and earning the top spot as the leading gold company in Inc. 5000.

President – Scott Gerlis

Scott Gerlis serves as the President of AHG. Before assuming the role of president at this bullion company, he founded and served as the CEO of SAG Credit Consultants.

He co-founded this gold IRA company and is responsible for leading their team of precious metals experts.

How to Open a Gold IRA with American Hartford Gold:

Opening your gold IRA with American Hartford Gold is a straightforward process, below are the steps you’ll need to follow:

  • First, you’ll need to contact the company. However, the lack of an online signup process can be quite inconvenient for certain investors. Once you’ve contacted them, the experts at American Hartford will reach out to you and help with completing the necessary paperwork.
  • Afterward, you’d need to fund your new IRA account. The company guarantees a swift transfer of funds from your existing IRA to your new precious metals IRA, ensuring a seamless process within 3 days. In addition, the company emphasizes that there is no need to contact your current custodian regarding this issue. They will take care of the entire process.
  • After the rollover is finished, you have the freedom to select the specific precious metals to include in your gold IRA account. American Hartford Gold provides a wide range of gold and silver products, many of which are eligible for IRA investments.
  • Once you’ve selected the precious metals you want to include in your IRA, the company will securely store them at the depository vaults of your chosen partners.

American Hartford Gold Products:

They offer a wide range of highly sought-after coins in their selection.

However, the website does not provide any details regarding AHG prices. In order to obtain information regarding the prices of their products, it is necessary to contact their representative.

Gold Products:

Their product selection includes a total of 14 gold products that are eligible for IRA investment. Here are some examples:

  • American Eagle
  • St. Helena Sovereign Gold
  • 2018 Canadian Buffalo
  • Australian Wildlife Gold

And many more.

If you’re interested in non-IRA gold products, American Hartford Gold offers a wide selection to meet your needs. Here are some of the gold products available there that are not part of an IRA:

  • $20 St. Gauden MS61 Coin
  • $5 Liberty Half Eagle
  • The Austrian Philharmonic
  • The $10 Liberty Eagle

Silver Products:

Similar to their selection of gold products, AHG offers a range of 14 silver products that are eligible for IRA investment.

These options encompass both coins and bars, such as:

  • Valcambi Combibar
  • Canadian Maple Leaf
  • St. Helena Sovereign Silver
  • American Wildlife Silver
  • Europa and the Bull

And a few more.

In addition, there are numerous non-IRA options available for individuals looking to expand their personal collection with additional silver.

  • Austrian Philharmonic Coins
  • 100 oz Bar
  • Mercury Dimes

Indeed, the product catalog of American Hartford Gold is quite intriguing. They offer a wide range of options and can assist you in establishing a precious metals IRA. Unfortunately, they lack other valuable metals like platinum or palladium.

American Hartford Gold Fees:

The fees for setting up and managing an IRA with American Hartford Gold are quite reasonable. Upon reviewing their fee structure, it is possible to initiate an investment in precious metals with this company for a monthly contribution of $100.

To open a gold IRA with AHG, you’ll need to invest a minimum amount of $10,000.

Similarly, for direct purchases, the minimum order size must be $1,500.

For storage and custodian fees, the annual cost would be $180.

They don’t charge any rollover and buyback fees.

American Hartford Gold’s IRA Custodian and Storage Options:

American Hartford Gold has formed a partnership with Equity Trust Company to provide custodian services. Equity Trust is a well-established firm with a long history of experience.

As per IRS regulations, it is necessary to have a custodian for your IRA account. Ensuring compliance with all the relevant rules and regulations is a top priority for the IRA custodian.

In addition, you have the option to select from three different storage firms to serve as your IRA depository. Here are the following:

  • International Depository Services (IDS)
  • Brinks Inc
  • Delaware Depository

IDS operates storage facilities in New Castle, Delaware, and Dallas, Texas, while the Delaware Depository maintains a vault in Wilmington, Delaware. When using the Delaware Depository, you have the option to choose between segregated and non-segregated storage.

In a similar vein, Brinks Inc also provides segregated and non-segregated storage in three different facilities:

  • New York City
  • Salt Lake City
  • City of Angels

Does American Hartford Gold Perform IRA Rollovers?

The expert team at American Hartford Gold is there to assist you in transferring funds from your current IRA account to a precious metals IRA. This facility is excellent and streamlines the process of investing in precious metals, making it more convenient and efficient.

What is the American Hartford Gold Buyback Guarantee?

This precious metals dealer offers a buyback guarantee. You can easily sell your precious metals to American Hartford Gold in just three simple steps.

No additional fees are charged by the company for buybacks. They will efficiently handle the shipment of the valuable metals and process the payment accordingly.

It’s a valuable option to have, and I appreciate the fact that this firm doesn’t impose any extra charges for it.

Has American Hartford Gold Received Celebrity Endorsements?

American Hartford Gold has an impressive list of endorsements from well-known celebrities. Some notable individuals in this group are Rick Harrison, Dana Loesch, Bill O’Reilly, Roman Bamakov, and several others.

With a vast array of celebrity endorsers, the brand exudes an air of confidence.

That’s because numerous reputable professionals would not associate themselves with an unreliable firm.

American Hartford Gold Reviews and Ratings on Other Platforms:

Better Business Bureau (BBB):

The American Hartford Gold BBB page boasts an impressive A+ rating and an outstanding 4.95 out of 5 stars, as per the feedback of over 300 satisfied customers.


ConsumerAffairs has over 90 reviews for American Hartford Gold. According to these reviews, the company has received an impressive rating of 4.9 out of 5 stars.

Reviewers frequently mention the courteous nature and professionalism of AHG representatives. In addition, the company is highly engaged on the platform.


On Trustpilot, the IRA company has over 1,000 reviews and a stellar 5 out of 5-star rating. This is a huge achievement for any bullion dealer let alone a relatively new firm.

Out of the 1000+ reviews, more than 90% of reviews give it 5 stars while 8% give it 4 stars out of 5.

American Hartford Gold Review: Conclusion

American Hartford Gold is a legit gold dealing company. They are relatively new but have been able to garner 1100+ positive reviews across different review platforms.

Furthermore, the company has received endorsements from numerous celebrities including Rick Harrison, Bill O’Reilly and Liz Wheeler.

Their product selection contains both IRA-approved precious metals as well as non-IRA products for casual investors. The company has an A+ rating on BBB and was the #1 gold company in Inc. 5000 2021.

Specification: American Hartford Gold Reviews


Inc. 5000

BBB Rating

A+, BBB Accredited Business

Business Consumer Alliance


Gold Bullion

American Gold Eagle, Australian Perth Mint Gold Bars, Canadian Gold Maple Leaf, Chinese Gold Panda, Credit Suisse Gold Bars, Engelhard Gold Bars, Gold American Buffalo, Gold Australian Kangaroo, Gold Austrian Philharmonic, Gold British Britannia, Gold Mexican Libertad, Gold Somalian Elephant, Gold South African Krugerrand, Johnson Matthey Gold Bars, Royal Canadian Mint, Scottsdale Mint, Valcambi Suisse Gold Bars



Silver Bullion

90% Silver ” Junk” Dimes, American Silver Eagles, Australian Silver Kangaroos, Austrian Silver Philharmonics, British Silver Britannias, Canadian Silver Maple Leafs, Chinese Silver Pandas, Engelhard Mint Silver Ingot Bars, Johnson Matthey Vintage 100-Oz. Silver Bar, Mason Mint Bullion Bars, Mexican Silver Libertads, Morgan Silver Dollars, PAMP Suisse Mint Silver Bars, Royal Canadian Silver Bars, Somalian Silver Elephants, Sunshine Minting Silver Bars, The Trident Silver Bar

Storage Fees


Trustpilot Rating



11900 W Olympic Blvd # 750, Los Angeles, CA 90064


Sanford Mann, Scott Gerlis


Equity Trust

Photos: American Hartford Gold Reviews

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